Archives: Projects

Exploring the space between Figma, development and implementation

Focus

• Design systems
• Figma workflows
• Prototyping
• React
• WordPress block themes
• Accessibility
• AI-assisted design processes

Alongside client work, I actively explore how design systems, prototyping and emerging tools can improve the relationship between design and implementation.

Recent projects include a React-based typography and design-system tool that generates WordPress theme.json configuration, CSS and Figma tokens from a single source of truth.

More recently I’ve been incorporating AI-assisted workflows into this process, using them to accelerate exploration and communication while keeping design decisions grounded in user needs and technical constraints.

I’ve also developed a series of interactive prototypes exploring search interfaces, quotation tools and alternative navigation patterns. These prototypes help communicate ideas, test assumptions and reduce ambiguity before development begins.

For me, the value of AI is not replacing designers. It’s reducing friction in the design process and allowing more time to focus on solving the right problems.

Creating publications, identities and communication systems for cultural organisations

Focus

• Visual identity
• Editorial design
• Typography
• Print production
• Art direction
• Publication systems

Alongside digital work, I continue to design printed publications, exhibition identities and editorial systems for arts organisations.

Projects have included exhibition branding, posters, catalogues, teaching resources and large-format print materials.

One recent project involved creating the visual identity and accompanying materials for Energy Console, a large group exhibition featuring more than twenty artists. Another involved designing an educational publication, A–Z-ish, which required building a flexible editorial system capable of accommodating highly varied content while maintaining consistency throughout the book.

Across these projects I work from concept development through to print-ready artwork, collaborating with artists, curators, writers and printers.

Using research and information architecture to create more effective digital experiences

Focus

• Information architecture
• User intent
• Content strategy
• SEO
• Navigation design
• Stakeholder workshops
• Discovery and research

My approach to website design begins long before visual design.

Whether working with a small business, a travel company, a cultural organisation or a large commercial client, I start by understanding how people search, what information they expect to find and what the organisation is trying to achieve.

Search behaviour, content structure and user intent provide a foundation for decisions about navigation, page hierarchy and content strategy.

Over the years this approach has informed projects across a wide range of sectors, helping organisations move beyond assumptions and make decisions based on evidence.

Recent examples include work for a luxury hotel and a national waste management company, where keyword research, content analysis and information architecture were used to identify opportunities, shape site structures and improve the way users navigate content.

Designing systems for multilingual content, search and editorial workflows

Focus

• Design systems
• WordPress block themes
• Information architecture
• Search and filtering UX
• Multilingual websites
• User permissions
• Client collaboration

I am currently working on the project through a marketing agency, taking responsibility for both front-end development and the design systems required to support the build, of a property auction platform serving the Cypriot market.

The starting point was a Figma design that had been largely designed by eye. The challenge wasn’t simply translating designs into code. It was identifying patterns, defining rules and creating enough structure to turn the design into a scalable system.

I developed a custom WordPress block theme designed to be maintained not only by developers, but also by designers, account managers and the client team.

Alongside the public-facing site, I designed and developed a custom search and filtering experience for more than 500 active property listings. The filtering interface was designed for both potential buyers and internal administrators managing listings on a daily basis.

The project also included multilingual implementation using Polylang, custom permissions systems for different user groups and regular client presentations delivered remotely to stakeholders in Cyprus.

The principles behind this work extend beyond a single project. Across a range of client websites, I use design systems, reusable components and structured content models.

Recent examples include a restaurant ecommerce platform and a professional services website. While the visual outcomes differ significantly, the underlying goal remains the same: creating scalable systems that support both users and content editors over the long term.

Supporting a digital platform through more than a decade of growth and change

Focus

• Long-term product evolution
• Platform migration
• Content modelling
• Search UX
• WordPress development
• Content strategy
• Client partnership

I’ve worked with Ski Line, a specialist UK ski holiday company, for more than a decade, helping shape the platform through multiple stages of growth and change.

Over that time the project has evolved from maintaining and extending an existing Drupal platform to leading a migration to WordPress, improving content systems, refining user journeys and developing new search experiences.

The relationship has reinforced the importance of designing for longevity. Rather than treating websites as one-off launches, the platform has continually evolved through content improvements, UX refinements and technical enhancements.

Recent work has focused on improving how customers discover holidays, including redesigned departure-date selection and destination search experiences built around real booking behaviour rather than underlying data structures.The project continues today, combining content strategy, UX, development and ongoing product evolution.

The project continues today, combining content strategy, UX, development and ongoing product evolution.