Using research and information architecture to create more effective digital experiences
Focus
- Information architecture
- User intent
- Content strategy
- SEO
- Navigation design
- Stakeholder workshops
- Discovery and research
My approach to website design begins long before visual design.
Whether working with a small business, a travel company, a cultural organisation or a large commercial client, I start by understanding how people search, what information they expect to find and what the organisation is trying to achieve.
Search behaviour, content structure and user intent provide a foundation for decisions about navigation, page hierarchy and content strategy.
Over the years this approach has informed projects across a wide range of sectors, helping organisations move beyond assumptions and make decisions based on evidence.
Recent examples include work for a luxury hotel and a national waste management company, where keyword research, content analysis and information architecture were used to identify opportunities, shape site structures and improve the way users navigate content.
