Addressing Google Algorithm Updates
Ski Line is a specialist ski travel agency that relies on search traffic as a key part of its sales pipeline. Following the November 2024 Google algorithm update, the site experienced changes in traffic and ranking.
Optimising Seasonal Pages
While the homepage now holds a stable page 1 position for the valuable keyword ski holidays, some longer-tail keyword-targeted pages were knocked.
The project was to strengthen pages that focus on the key seasonal periods of Christmas, New Year, Half Term, and Easter. I researched and developed in-depth guides to skiing during these peak times, answering essential questions skiers might have and providing inspiration alongside practical advice.
Enhancing Content Presentation
Using WordPress’s block editor, I designed visually professional layouts that make the information easy to digest while reinforcing Ski Line’s brand credibility. The combination of high-quality content, strong SEO principles, and an intuitive design aims to improve search stability and establish the site as an authority in the ski travel industry.
